Commercial Photography Staffordshire
Commercial photography is needed for a variety of reasons, regardless of what type of business you run. With our years of experience, sharp eye for great client-capturing photos and expert technology, we can help you boost sales and make better marketing materials. Many businesses focus on stock photography, and nothing is wrong with that. However, where stock photography can be too generic, a commercial photographer will make you a photo uniquely tailored to your business.
When you send out marketing materials or create an advertising campaign, you know few things sell better than a great image. Images have long formed the backbone of many great advertising campaigns, and sometimes a campaign can only work while riding the back of great commercial photography. The wording can help, but photos give something special to a brochure or postcard that instantly draws in your client.
What was the last thing you bought? Did you buy simply based on the text, or were you initially drawn in by the imagery? Visual stimulus is very important for humans, and a unique image gives you an advantage over the competition. Not only that, but photos talk to the brain in a way that words cannot do. They can send a bevy of emotions, a feat that words can emulate, but it is often more difficult to attempt.
Most businesses get the image for their marketing materials through stock image websites. A stock image is an image with special use rights that are sold to many different people, so many people may have rights to the image. There is nothing wrong with this, and sometimes a stock image is all you need.
However, there are a few problems. If you only focus on stock imagery, you are ball-and-chained to the stock images that are included on the website. There may be an image that speaks directly to your advertising campaign, but if there isn’t, then you have to find something that can put the whole campaign at risk.
Instead of doing that, you can hire a commercial photographer. With years of experience, and affordable rates starting at £400, you can have a unique photo that speaks exclusively about your business and your marketing. Don’t know what type of image will do best? Through our extensive experience, we have learned exactly what makes a client excited and willing to buy a product, or what images tantalize the mind and make it ask for more. We can easily setup an enchanting scene that, within seconds, will captivate your demographic.
Another problem with using stock imagery is that many people have the same rights to the photo that you do. If they are in a similar business, this may confuse customers. Customers tend to expect unique imagery from each business, and when two or more competing businesses use the same images, this can creating a conflicting signal. On this basis alone, many clients will refuse to buy from the businesses using the same images, and will immediately jump on the first unique business they find.
Many businesses focus on getting things done as cheap as possible, and this mentality is not entirely wrong. Businesses often need to do this to pull in a significant profit, but the problem is that businesses refuse to weigh the cost of unique photos against their benefits. Yes, stock images save money, but they don’t have the same client-pulling power a unique image does. Think of this for a moment.
An average stock image costs about £5 to £50, depending on the size and rights. Our photos are about £400. Price wise, obviously the stock image looks better. HOWEVER, since a unique photo can easily pull in much more people and has better converting power than a stock image, the extra cost will easily be absorbed by the new clients swayed by our photography. In the battle of persuasiveness and getting a client’s attention, you need to do everything you can, and oftentimes, stock images cannot stand up to unique commercial photography.
Every business and its needs are distinct, and we do our best to meld our skills with every business. Our services can be used for a variety of purposes, but we have three main areas that we excel at.
Still life photography for advertising campaigns. We take your business into account and look into your demographic, understand your business decisions and needs, and tailor our image to perfectly reflect the image you are going for. We have a rather extensive portfolio displaying our talent in this field. These are images you will be proud to hand to your client; you may find it hard not to smile when they starting complimenting you on such good marketing materials.
Are you trying to market your entire team? We also excel at editorial style photos that we use to get your entire office or team into the image. These are great for businesses that treat their employees like family, and they want to show their clients the entire family. These scenes will show clients how much you care about your workers, and they will be able to see exactly who they will be working with. Nothing spells trust more than a real face they can see and associate with.
If you work with a supplier, either because you are a retailer or reseller, you are going to get a lot of products in. However, the supplier may not have any good images that you can use. You could always take the images with your own digital camera, but these may turn out grainy or dull due to poor lighting.
We can take these product photos for you so you have beautiful images to use on your website or marketing materials. These give clients a way to clearly see the product, and the clarity will amaze them.
Try our commercial photo service today. With all the benefits and the low costs, we are sure to help your business survive through these tough times, and we will work with you to rise you up above your competitors.
Staffordshire, Cheshire and UK wide
We offer Commercial photoshoots throughout the United Kingdom.
> Onsite shoots of offices and other places of work
> Product photography
> Personalized stock photography
> Press photography
> Advertising photography
Photography price guide
Half day Commercial Photoshoot – from £400.00
Full day Commercial Photoshoot – from £700.00
Product Photography (white background) from £450.00/ per 50 products
Product Photography (backdrop) from £450.00/ per 8 products
Having a stock of good photography of your company and products is great for press, improving status, making your brochures look better. If you have distributors of your products it’s better to give them good stock photography… You don’t want them using poor quality shots to promote your ranges.
